At present, through recently launched National and State Millet Missions, the Government of India, and several states like Odisha, Maharashtra, Assam, Chhattisgarh, Tamil Nadu and others are attempting to promote the production, distribution, and consumption of millets as nutritious and resilient crops to address malnutrition and climate vulnerability, especially in dry areas. Thus, the millets have become unaffordable for a large proportion of urban consumers (especially lower income groups), while rural consumers – of whom more than two-third get subsidised wheat and rice at Rs. 2-3 per kilogram – may not be willing to buy millets at Rs. 30-40 per kilogram. Thus, the cultivation of millets remains economically less attractive for farmers in most cases. ​